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LISA ORYE
Branding & Design
Environmental Design: Johns Hopkins University (Baltimore & D.C. campuses) | Creative Direction, Concept Development, Hand-Painted Illustration, Site Mapping, Cross-Departmental Coordination, Environmental Graphic Design, Large Format Print Design, Brand Design System, Print Production Design, Pattern Design
Hand-painted ink feather textures inspired by the Blue Jay, developed into a four-banner series for Hopkins' Blue Zone identity. What started on Charles Street and San Martin Drive has since grown into a full environmental graphics system — from electric buses to campus signage — giving the university a lasting, ownable visual language. I later carried the feather textures over to light pole banners at Hopkins' D.C. campus, adapting the system to feature messaging specific to that location.
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Wayfinding Maps: Johns Hopkins University (Johns Hopkins Facilities & Real Estate, Baltimore campus) | GIS Data Interpretation, Map Illustration, Environmental Graphic Design, Large-Format Print Production
An illustrated, large-scale campus map designed for installation in kiosks across Homewood campus. Working from Facilities' GIS data, I translated campus geography into a branded, color-coded wayfinding system — using tints of Hopkins' brand colors to distinguish buildings, greenspaces, and pathways. In partnership with our Brand Director, I established guidelines and governance for naming conventions and which buildings to include on the map. The result replaced a campus map that hadn't been updated in over 13 years. With this newly designed base map in place, I was able to quickly build scalable versions of the system — including digital downloads — for quick-turn needs like construction detours, commencement, and campus events, keeping the brand cohesive across every application.
Event Identity: Johns Hopkins University (Federal Strategy, D.C. campus) | Concept Development, Art Direction, Strategy, Logomark, Digital Assets, Pattern Design, Print Collateral, Style Guide, Event Environmental Design
Developed the event identity for Hopkins on the Hill, a biennial D.C. showcase of Hopkins' federally funded research and impact — including logomark, pattern design, and a style guide, extended across program booklets, presentation and badge templates, banners, lanyards, digital and print collateral, and web graphics. I also brought to life a research trading card concept originated by a fellow team member, designing and mocking it up within the event's visual system.
Working alongside our Project Manager and the Federal Strategy team to meet tight deadlines, I built a concept deck and pitched three directions to the Federal Strategy team, refining the work through their feedback to a final selection for the event mark. Rather than design a one-off event look, I built an evergreen, flexible brand system meant to scale across future installments — elevating Hopkins' presence as a serious player in the D.C. research and policy landscape, and giving the event a visual identity as credible and considered as the research it represents.
Logo & Brand Identity Package: Peabody Pharmaceuticals | Creative Direction, Concept Development, Logo Illustration, Scientific Illustration, Style Guides, Brand Writing, Motion Graphics, Website Art Direction
Developed the brand identity, logo, website art direction, and motion graphics to launch a new pharmaceutical company creating non-addictive pain relief — founded in direct response to the opioid epidemic in Baltimore. Working with a founding team of doctors and scientists with no creative background, I guided every decision from concept through execution, translating their scientific vision into a cohesive visual system. To ground the logo in the science behind the product, I researched lipid structures and translated that research into an illustration capturing the product's function at a molecular level. For the website, I designed the full art direction and UI, then prepared it for handoff to a developer for build. The result was an identity built to carry both credibility and purpose — giving a mission-driven company the visual voice to stand alongside an industry it was working to change.
Campaign Identity: Wide Angle Youth Media | Art Direction, Design Research, Concept Development, Strategy, Branding, Style Guide, Campaign Identifier, Messaging, Motion Graphics, Digital Design Assets, Print Collateral
A grassroots giving campaign built on the idea that no contribution is too small — inviting the community to fund one square foot at a time. From strategy and naming to a flexible square-mark identity system, the campaign turned a $35K goal into a collective effort, ultimately raising support from over 160 donors and growing the program's community of media makers.
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Event Identity: Wide Angle Youth Media Screening & Exhibition | Creative Direction, Design Research, Icon & Pattern Design, Print Design, Motion Graphics, Production Management, Mentorship, Naming, Editorial & Digital Design
Full identity system for a donor event, built from participant research into a 90s-inspired brand — icon and pattern design, a magazine-style program booklet, posters, invitations, and motion graphics. Led creative direction, mentored an apprentice designer, and managed production from concept through delivery.
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Logo & Brand Identity Package: Grasshopper Farms | Art Direction, Concept Development, Logo Illustration, Style Guides, Brand Writing, Brand Identity, Website Design Direction
Developed a complete brand identity — from logo and messaging to print collateral and investor pitch decks — to help a new cannabis farm launch with clarity and confidence in a crowded, competitive industry. I began by developing three distinct creative concepts, each presenting a different visual and verbal direction, and pitched them to the client to find the strongest fit for his vision. From there, I worked closely with him to define the brand's voice and messaging, translating his goals and personality into language and visuals that felt authentic rather than generic. Every piece — from the logo to the pitch deck — was crafted to give the brand a distinct voice from day one, positioning it to stand out to both investors and consumers in a market where most competitors look and sound the same.
Logo & Brand Identity Design: Kids' Camp | Brand Strategy, Creative Direction, Concept Development, Logo Design, Motion Graphics, Apparel Design, Print Design
Designed the logo, brand identity, motion graphics, t-shirts, and print collateral for a children's summer program, built for school-aged kids while parents were at work. The client's brief was straightforward: design for a daycare. But daycare wasn't the experience kids should walk away with — so I reframed the concept entirely, developing a visual identity that felt less like childcare and more like summer camp: playful, adventurous, and something kids would actually look forward to. That shift in perspective shaped every decision that followed, from a logo built for energy and fun to a full system of collateral, apparel, and motion graphics that made the program feel like an experience worth showing up for, not a place to be dropped off.
Packaging Design & Illustration: Dunkin' "Friend Day" Gift Card Series | Art Direction, Campaign Concept, Custom Illustration, Copywriting, Packaging Design, In-House Production, Vendor Coordination
As part of a church community outreach effort, I partnered with a local Dunkin' for their annual "Friend Day" giveaway — an event built around a simple invitation: bring a friend, or make a new one, and invite someone you've only just met to come along and be surprised with a small gift as a thank-you for showing up. I wanted that gesture to feel just as warm and intentional as the invitation itself, so I designed a custom illustrated gift card series to give it a personality of its own.
I owned the project start to finish — developing the concept, illustrations, and copy, then working directly with Dunkin's organization to procure bulk custom gift cards printed with our logo. From there, I printed, cut, and folded every card in-house, pairing hand-drawn illustrations of Dunkin' drinks and donuts with cheesy, pun-driven copy — like "You're One in a Dozen" — before packaging them, ready to hand out the morning of the event.
It wasn't just about the card itself; it was about making sure a first-time guest, maybe someone walking through the door not knowing a single face in the room, left holding something that felt like a genuine welcome rather than a formality.
It's a small project with a big personality — and a fitting note to close on: sometimes the most meaningful design work is the kind that makes a stranger feel like a friend before they've even said a word.
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