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Lisa Orye
Branding & Design
Campaign Identity | Art Direction, Design Research, Concept Development, Strategy, Branding, Style Guide, Campaign Identifier, Messaging, Motion Graphics, Digital Design Assets · Print Collateral
A grassroots giving campaign built on the idea that no contribution is too small — inviting the community to fund one square foot at a time. From strategy and naming to a flexible square-mark identity system, the campaign turned a $35K goal into a collective effort, ultimately raising support from over 160 donors and growing the program's community of media makers.
Brand Implementation | Digital & Print Design, Video Editing, Ebooks, Motion Graphics
Translated a refreshed brand identity into a living system — carried across signage, packaging, digital and print design, motion graphics, video editing, and environmental spaces. Every touchpoint was built to feel like part of one unified story, bringing a new brand voice to life wherever an audience might encounter it.
Logo & Brand Identity Package | Art Direction, Concept Development, Logo Illustration, Style Guides, Brand Writing, Brand Identity, Webpage Design
Developed a complete brand identity — from logo and messaging to print collateral and investor pitch decks — to help a new cannabis farm launch with clarity and confidence in a crowded, competitive industry. Every piece was crafted to give the brand a distinct voice from day one, positioning it to stand out to investors and consumers alike.
Logo & Brand Identity Package | Art Direction, Concept Development, Logo Illustration, Style Guides, Brand Writing, Brand Identity, Webpage Design
Developed the brand identity, logo, website art direction, and motion graphics to launch a new pharmaceutical company developing non-addictive pain relief — created in direct response to the opioid epidemic in Baltimore. To ground the logo in the science behind the product, I researched and studied lipid structures, translating that research into an illustration that captured the function of the product at a molecular level. The result was an identity built to carry both credibility and purpose, giving a mission-driven company the visual voice to stand alongside an industry it was working to change.
Campaign Identity | Creative Direction, Campaign Identity, Print & Digital Design, Video Production, Messaging
Led creative direction, video production, messaging, and print and digital design for a fundraising campaign built around the real stories of program participants. Rather than a single ask, the campaign unfolded through an episodic storytelling approach — each installment revealing another step in a participant's journey, inviting supporters to follow along and stay invested over time. The result was a campaign that turned lived experience into momentum, exceeding its fundraising goals and deepening the community's connection to the program's mission.
Service Product Collateral | Motion Graphics, Print Design, Web Design
Extended an established brand identity into a new web design, prepared for a clean handoff to development, along with print collateral and motion graphics built to visually explain the product in a way that felt both branded and easy to grasp. Each piece worked to translate a familiar brand voice into new formats — giving the product a clear, engaging story while staying true to the identity that came before it.
Custom Illustrated Gift Series | Art Direction, Illustration, Copywriting, Print Design & Production
Created a custom illustrated series to package Dunkin' gift cards as part of an event giveaway, turning a simple takeaway into a small, memorable moment for attendees. Each illustration paired playful visuals with lighthearted copy, giving the giveaway its own personality and making sure it felt like an extension of the event itself rather than an afterthought.
Program Identity | Creative Direction, Messaging, Print & Digital Design
Designed the logo, brand identity, motion graphics, t-shirts, and print collateral for a children's program, building a visual world that felt playful and inviting from the very first touchpoint. Every piece was crafted to speak directly to its young audience while giving the program a cohesive identity it could carry across touchpoints.
Narrative Illustration, Layout & Design | Concept Development, Illustration, Writing, Editorial & Digital Design
A personal project born from a 3 month long childhood road trip, reimagined as a horror short story. I wrote and illustrated the narrative from the ground up, then designed it to be printed on large folded paper styled after a road map — unfolding panel by panel as the story unfolds, turning the physical act of reading into part of the experience itself. The piece was also adapted for digital reading, translating that same sense of discovery into a format built to be explored on screen.
Event Branding | Creative Direction, Design Research, Event Identity, Mentorship, Illustration, Pattern, Editorial & Digital Design
A full identity system for an event designed to inspire donors and celebrate the impact of a media organization's work — grounded in qualitative research with participants and stakeholders, from focus groups to interactive night-of installations. The system carried through icon and pattern design, posters, program booklet, invitations, motion graphics, and the night-of presentation.
Led creative direction and mentored an apprentice designer across the entire process, including a writing exercise I facilitated that helped shape a 90s-themed creative direction and naming for the event. The energy from that exercise carried through the final work, bringing a sense of nostalgia and fun that guests responded to throughout the night.
Together, the research and the creative process turned mission and insight into a cohesive experience guests could see, hold, and feel.
Narrative Illustration | Creative Direction, Visual Storytelling, Illustration
A set of custom illustrations exploring how texting habits shift across generations — grandmother, mother, and daughter — captured through humor and character. The project became a lighthearted study in character design and comedic timing, using color, typography, and small visual details to build distinct personalities for each generation without ever showing a face. It's as much about empathy as it is about humor — a reminder that the way we communicate says as much about who we are as what we're actually saying.
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