LISA ORYE
Branding & Design
Give a Square, Grow our Community:
An Organic Social Media Campaign to Raise $35K
Wide Angle Youth Media — Baltimore Nonprofit Organization
Audience/Donor Research · Strategy · Community-Centered Design · Campaign Naming · Creative Concept Development · Storytelling · Campaign Logo/Mark Design · Design System · Motion Graphics · Guidelines · Print Collateral · In-House Printing · Board Pitch Deck Design · Youth/cohort program integration
A grassroots fundraising campaign for Wide Angle Youth Media. Built on a simple premise: big impact doesn't require a big budget, or a big gift.
Light Pole Banners:
Building the Blue Zone Visual Language
Johns Hopkins University — Charles Street & San Martin Drive
Creative Direction · Concept Development · Hand-Painted Illustration · Site Mapping · Cross-Departmental Coordination · Environmental Graphic Design · Large Format Print Design · Brand Design System · Print Production Design · Traditional to Digital Conversion · Pattern Design
As part of Johns Hopkins' broader Blue Zone strategy, I was tasked with creating one of the first visual efforts to unite the university's urban campus footprint — a set of large-scale light pole banners for public city streets.
Listen.Amplify.Repeat.:
Media Screening & Exhibition
Wide Angle Youth Media — Baltimore, Maryland
Creative Direction · Design Research · Icon & Pattern Design · Print Design · Motion Graphics · Production Management · Mentorship · Naming · Editorial & Digital Design
A full identity system for a donor event celebrating a youth media organization's impact — grounded in participant research and carried through icon and pattern design, a magazine-style program booklet, posters, invitations, motion graphics, and night-of installations. I led creative direction and mentored an apprentice designer throughout, managing the project from concept through in-hand delivery.
