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I value process, interaction, and imagination to craft an affirming creative experience.
I use a variety of human-centered tools, exercises, and tactics to gather insight, invent, and adapt concepts.
Concept Development
Research
Insight Reporting
Ideation
Facilitation
Creative Direction
Lead Creative Teams
Strategy
Storytelling Practices
Project Forecasting
Branding
Research
Journey Mapping
Naming + Statements
Persona + Voice
Logo Illustration
Color Palettes
Typography
Brand Guides
Campaigns
Concept + Strategy
Naming
Branding
Assets + Toolkits
Digital + Print Design
Experience Design
Copywriting
Print Design
Brand Collateral
Brand/Event Swag
Billboards
Magazines
Guides
Brand Literature
Packaging
Mailers
Signage
Exhibits
Digital Design
Motion Graphics
Email Campaigns
Social Media
Digital Ad Campaigns
eBooks
Presentation Decks
Website Design
Video Editing
Going Beyond the Deliverables
I have a handy method that guides my content design
amplifying
the person
or cause
accurate
data, facts, communication
authentic
perspectives
included
accessible
to persons with varying abilities
achieving
its intended
purpose
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